Your skin isn't being difficult.
Post-inflammatory hyperpigmentation hits differently on South Asian skin. A breakout that leaves a faint mark on lighter skin can leave a persistent dark patch for 6–12 months. This isn't your skin being difficult. This is your skin doing exactly what it's designed to do — protecting the injured site with melanin.
The solution is to work with that biology, not against it. Alpha Arbutin inhibits melanin production at the source. Tranexamic Acid cuts the signaling cascade. Vitamin C prevents re-oxidation. Together, they address PIH from three angles simultaneously.
None of this happens overnight, and nothing will work if you're not blocking the UV that's triggering new pigmentation every single day. That's why this protocol has three products, not one.
Fade Theory | 2% Alpha Arbutin + Vitamin C Serum
Three actives. Three mechanisms. One dark spot doesn't stand a chance.
- Alpha Arbutin Inhibits tyrosinase — the enzyme that triggers melanin production. Slows new pigmentation at the source.
- Vitamin C Antioxidant that prevents melanin from oxidising and darkening. Also stimulates collagen synthesis.
- Tranexamic Acid Disrupts the signaling pathway between UV damage and melanocyte activation. Addresses PIH at the communication layer.
This serum works harder when you do this:
Matte UV Defence
SPF 50+
SPF prevents new PIH from forming. Every spot the serum fades, unprotected sun exposure creates another. The serum works at night. The SPF protects that work during the day. Skip one and you're running on a treadmill — effort without progress.
It's not optional. It's what makes everything else work.
Rs.1,800.00
Soft Reset | Barrier Repair Moisturizer
The niacinamide in this moisturizer also contributes to brightening — it inhibits the transfer of melanin to skin cells. So while it's primarily here to rebuild your barrier (which active serums can compromise over time), it's quietly doing brightening work too. Two products, overlapping benefits. That's how a protocol should work.
Not sure this is right for your skin?
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