Fade Theory — Dark Spot & Post-Acne Mark Serum with 2% Alpha Arbutin
Rs.1,315.00
Rs.1,550.00
Brightening
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Your skin isn't being difficult.
Post-inflammatory hyperpigmentation hits differently on South Asian skin. A breakout that leaves a faint mark on lighter skin can leave a persistent dark patch for 6–12 months. This isn't your skin being difficult. This is your skin doing exactly what it's designed to do — protecting the injured site with melanin.
The solution is to work with that biology, not against it. Alpha Arbutin inhibits melanin production at the source. Tranexamic Acid cuts the signaling cascade. Vitamin C prevents re-oxidation. Together, they address PIH from three angles simultaneously.
None of this happens overnight, and nothing will work if you're not blocking the UV that's triggering new pigmentation every single day. That's why this protocol has three products, not one.
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Fade Theory — Dark Spot & Post-Acne Mark Serum with 2% Alpha Arbutin
Three actives. Three mechanisms. One dark spot doesn't stand a chance.
- Alpha Arbutin Inhibits tyrosinase — the enzyme that triggers melanin production. Slows new pigmentation at the source.
- Vitamin C Antioxidant that prevents melanin from oxidising and darkening. Also stimulates collagen synthesis.
- Tranexamic Acid Disrupts the signaling pathway between UV damage and melanocyte activation. Addresses PIH at the communication layer.
Essential Pairing
This serum works harder when you do this:
Sun Protection
Matte UV Defence
Matte UV Defence
SPF 50+
SPF prevents new PIH from forming. Every spot the serum fades, unprotected sun exposure creates another. The serum works at night. The SPF protects that work during the day. Skip one and you spend months fading marks the sun keeps replacing.
It's not optional. It's what makes everything else work.
Rs.1,530.00
Also worth knowing
Soft Reset — Ceramide Barrier Repair Moisturizer with 5% Niacinamide
The niacinamide in this moisturizer also contributes to brightening — it inhibits the transfer of melanin to skin cells. So while it's primarily here to rebuild your barrier (which active serums can compromise over time), it's quietly doing brightening work too. Two products, overlapping benefits. That's how a protocol should work.
Read the science
The science behind fading pigmentation, in plain language.
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The Real Reason Your Retinol Is Making Your Dark Spots Worse
You bought the retinol, expecting it to fade dark spots. But what if it's making your hyperpigmentation worse? Discover the real reason.
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Your Vitamin C Serum Is Probably Inactive. The Colour Is How You Know.
The serum is orange, a reassuring amber colour. You believe it's potent. But what if that color means it's inactive? Find out...
Read the article
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The Real Reason Tranexamic Acid Is Making Your Skin Worse
Imagine a warmth radiating from your cheek after applying tranexamic acid. It's not working, it's a signal. Discover why your skin feels...
Read the article
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