Fading takes time because the pigment is still being produced. We use 2% Alpha Arbutin to gently tell the enzyme that creates these spots to slow down.
Fade Theory — Dark Spot & Post-Acne Mark Serum with 2% Alpha Arbutin
Targets
Dark SpotsPost-Acne MarksUneven Tone
Rs.1,315.00 Rs.1,550.00
30ml
Product Details
The breakout is gone, but the shadow remains.
You know the frustration: the blemish finally heals, but the dark mark refuses to leave. It feels like you're endlessly scrubbing and exfoliating, but nothing changes. That's because the mark isn't just sitting on the surface of your skin—it's actively forming underneath.
Inflammation triggers your skin to make more pigment long after the redness clears. Tranexamic Acid quietly cuts that signal.
5% Niacinamide stops new pigment from reaching the surface, while Vitamin C clears the environmental stress that keeps triggering it.
Hero Ingredients
ALPHA-ARBUTIN 2%
Stops melanin at the enzyme — the root cause behind every dark spot, rather than bleaching what's already surfaced.
3-O-ETHYL ASCORBIC ACID
A stable Vitamin C that fades the marks already there and shields against the new ones forming.
TRANEXAMIC ACID
Cuts the breakout-to-pigment inflammation chain. This is the active that makes it work on brown skin.
NIACINAMIDE 5%
Blocks pigment transfer, controls oil and rebuilds the barrier — three jobs at the clinical dose.
GLYCYRRHIZA GLABRA
Licorice root. A natural melanin inhibitor that also calms the inflammation which triggers marks.
SODIUM HYALURONATE
Pulls moisture into the skin and keeps it hydrated, so the actives can penetrate properly.
Dermatologically tested · Paraben-free · Sulphate-free · Made in Pakistan
Full ingredients
Aqua, Niacinamide, Alpha-Arbutin, 3-O-Ethyl Ascorbic Acid, Tranexamic Acid, Propanediol, Glycerin, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Sodium Hydroxide, Fragrance.
What To Expect
Pigmentation clears in layers, so it clears in stages.
- Week 1–2 Texture smooths, tone settlesNothing dramatic. Skin looks more even in daylight.
- Week 2–4 Spots soften at the edgesThey lose the hard outline before they lose colour.
- Week 4–8 Recent marks visibly lighterThe biggest shift lands here for most people.
- Week 8–12 Older pigment reducesDeep marks need the full window. This is where most people quit too early.
Results hold with continued use and daily SPF. Without it, new pigment simply replaces what you've faded.
How To Use
- On clean, dry skin — before moisturiser, morning and night.
- Two to three drops. Press it in, don't rub. Wait 30 seconds.
- Follow with moisturiser to lock the actives in.
- In the morning, finish with SPF. Without it, UV makes new spots faster than this fades old ones.
- First two weeks: if your skin is sensitive, use every other night, then move to daily.
FAQ
Four actives at once — will that irritate my skin?
It’s built not to. Alpha Arbutin at 2% is one of the gentlest routes to fading pigment, and the formula carries licorice root, allantoin, panthenol and sodium hyaluronate specifically to calm and hydrate while the actives work. No hydroquinone, no acids, no peeling. If your skin is sensitive, start every other night for two weeks, then move to daily. Persistent stinging or redness means stop and see a dermatologist.
Does it lighten my skin?
No. It fades dark spots and post-acne marks and evens your tone — your natural complexion stays your natural complexion, and we wouldn’t sell you something that claimed otherwise. It also won’t work without SPF: UV makes new pigment faster than any serum clears old pigment, so skipping sunscreen means new marks replace the ones you fade.
Can I layer it with another Vitamin C?
No — this already contains Ethyl Ascorbic Acid, a stable Vitamin C. Adding more from another product tends to cause sensitivity. Use this as your single Vitamin C source.
What order does it go in?
Clean, dry skin before moisturiser. Morning: cleanse → serum → moisturiser → SPF. Night: double cleanse → serum → moisturiser.
Why One Active Isn’t Enough
Most brightening serums
1 of 5 pathways blocked
Fade Theory
5 of 5 pathways blocked
Your skin has five separate ways of making a dark spot. Block one and the other four keep running — which is why a single-active serum fades a mark halfway and then stalls.
- 01 The enzyme that starts melanin2% Alpha Arbutin
- 02 Pigment travelling to the surface5% Niacinamide
- 03 The inflammation after a breakoutTranexamic Acid
- 04 The gene that switches production onEthyl Ascorbic Acid + Licorice
- 05 Oxidative stress from UV and pollutionEthyl Ascorbic Acid
Headline actives are stated at their concentrations; the full INCI list is published below. Results need daily SPF to hold — UV rebuilds spots faster than any serum fades them. Individual results vary.
Built for
An even tone that holds.
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Why we built Glowvé
Pakistani skin kept getting sold serums made for European weather. So we made our own — formulated for our hard water, our heat and our dry winters. And we tell you exactly what's inside and how much, in plain words. No fillers. No fairy tales. Just actives that do the job.
— Team Glowvé
Read the science
The research behind this formula, in plain language.
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